We're building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Enterprise Sales Director, you'll lead the team responsible for landing and expanding Base44's largest, most strategic accounts. You'll be a player-coach at the intersection of team leadership and complex deal execution, closely involved in deals AND shaping the playbook for how we sell to enterprise buyers as the segment scales.

This role is ideal for a sales leader who has run enterprise teams before and knows how to navigate long cycles, multiple stakeholders, and procurement complexity, while still building the foundational playbook for a fast-growing startup within Wix. You'll work closely with founders and Wix leadership to define what enterprise success looks like for Base44.

Responsibilities

• Own the enterprise sales motion as a player-coach, staying close to the largest and most complex deals in the pipeline

• Lead and grow a team of Enterprise Account Executives; run a coaching-first operating cadence (1:1s, deal reviews, call coaching, QBRs)

• Coach reps on multithreading, executive engagement, and navigating multi-stakeholder buying committees (procurement, security, IT, legal).

• Define and refine the enterprise sales process: qualification frameworks, deal stages, mutual close plans, and forecasting discipline

• Build territory and account coverage models for enterprise accounts, including named-account strategy and expansion planning

• Deliver accurate forecasts and maintain healthy pipeline coverage, with clear visibility into deal risk and gap-closing plans

• Partner cross-functionally with Product, Marketing, Solutions Engineering, and Customer Success to support enterprise deal cycles and post-sale expansion

• Represent the voice of enterprise customers back to product and leadership, influencing roadmap, packaging, and positioning

• Hire and onboard enterprise AEs as the team scales